Lead Response Audit

See how fast you really answer a new lead.

We pose as a real customer, send a few clearly-labeled test leads to your own contact form, and time every reply across phone, text, and email. You get a letter grade and the exact gaps costing you jobs.

Only domains you control Private, never indexed Free, no card

Grade my lead response

Takes 30 seconds to request. Your report lands within 7 days.

You will get the exact test-lead details to remove them. We only audit domains you verify you control.

5 min
Answer a web lead inside 5 minutes and you are far likelier to reach them than at 30.
MIT / InsideSales lead-response study
7x
Reach a lead within an hour and you are 7x likelier to qualify it.
Harvard Business Review, n=2,241 firms
47 hrs
The average first-response time to an online lead. Most never call back at all.
Harvard Business Review
How the tracking works
We measure every reply, on every channel
Each test lead carries its own private email and phone number, so every answer maps to exactly one lead and gets timed to the second. No guessing, no manual review.
A unique email per test lead
Each test lead carries its own private inbox address. When you reply, we catch it, timestamp it to the second, and tell a real human answer apart from an auto-responder.
A unique phone number per test lead
Every test lead gets a fresh, dedicated number. So when you call or text back, it maps to exactly one lead with zero guesswork, and we clock how long it took.
An outbound check on your line
We also call your published number and detect whether a human picks up, it rolls to voicemail, or it just rings out. Metadata only. No call is ever recorded.
Across every part of the week
We send leads in the morning, at lunch, after hours, and on the weekend, because the lead you miss at 8pm Saturday is the one that hurt most.
Four steps
How the audit runs
No software to install. We do all of it for you.
1
Prove the site is yours
You add one DNS record so we know you own the domain. We never audit a site you do not control.
2
We act like a real lead
A believable customer fills out your form and calls your line across mornings, lunch, after hours, and weekends.
3
We time every reply
Email, text, and call-back on each channel, with every reply mapped to the exact lead that earned it.
4
You get your grade
A private F to A+ report card that shows where leads go cold and the fix for each gap.
The deliverable
What lands in your report card
A clean, private scorecard built to read in two minutes and act on the same day.
An overall letter grade
One honest F to A+ score for how fast you answer a new lead, anchored to real lead-response research.
A channel-by-channel scorecard
Seven graded dimensions: email speed, call-back, text reply, after-hours, weekend, follow-up, and channels used.
A daypart heatmap
See exactly when leads get answered fast and when they fall through, hour by hour and day by day.
A lead-capture teardown
What we found on your site: contact form, captcha, live chat, click-to-call, booking, mobile, and HTTPS.
A prioritized fix list
Every failing grade comes with the specific gap and the fastest way to close it.
Private and safe by design
Noindexed, sanitized, and yours alone. You get the exact test-lead details so you can remove them.

See a real report card before you request yours.

This sample is a plumber that answers fast all day, then drops every after-hours lead. Sound familiar? Every failing grade comes with the fix.

View a sample report
Pricing
The report card is free
It is how CallSetter shows you where leads slip through, before we ever talk about fixing it.
Free report card
$0 / one full audit
Test leads across mornings, lunch, after hours, and weekends
Email, call-back, and text response times, each timed and graded
A private F to A+ scorecard with a prioritized fix list
The exact test-lead details so you can remove them
Then, if you want it
CallSetter
Answers every call, text, and form the instant it comes in
Works after hours and weekends with no extra staff
Closes every gap your report card found
Questions
The honest answers
Will this spam my business with junk leads?
No. We send a few clearly-labeled test leads across about a week, not a flood. You get the exact details of each one so you can delete them in seconds.
How do you know it is really my site?
You verify control with a single DNS record before anything runs. We only ever audit a domain you prove you own. That is the whole point.
Do you record my calls?
Never. The outbound check reads only metadata: did a human answer, did it hit voicemail, or did it ring out. No audio is captured or stored.
Is my report public?
It is private and never indexed by search engines. You decide who sees it. It is sanitized of any test-lead contact details before you get the link.
What does it cost me?
The report card is free. It is how CallSetter shows you where leads slip through before we ever talk about fixing it.
Grading methodology grounded in Harvard Business Review (n=2,241), the MIT / InsideSales lead-response study, and Drift response-time research.

Find out your grade this week.

Thirty seconds to request. A private report card that shows you exactly where new leads go cold.

Grade my lead response
Your report is private and never indexed.
© CallSetter · Speed-to-Lead Report Card