CallSetter AI
full audit · Generated July 8, 2026
Official assessment
Speed-to-Lead Scorecard
BusinessSummit Plumbing & Drain
Websitesummitplumbingdrain.com
Audit datesJul 1 to Jul 5

You advertise 24/7, but the
after-hours lead got no answer

We sent 5 test leads to your contact form over one week. Then we timed how fast anyone replied by email, phone, and text. Only 1 of the 5 got a reply.

01

Time to first response

How fast they got back to each test lead — and which follow-up systems they have.

9 minutes
time to first reply · by email
1 of 5 test leads got any response.
Email response
Emailed you back
9 minutes
Phone call-back
Never called back
No call-back
Text / SMS reply
No text system detected
Not detected
Missing follow-up systems. No text-message follow-up system — every lead who prefers that channel gets no response at all. A 24/7 AI receptionist covers phone, text, and email on the first minute.
Grading scaleUnder 5 minutes5 to 10 minutesOver 10 minutes or no reply

Why speed decides it: answer in 5 minutes instead of 30 and you're 21x more likely to qualify the lead, and 100x more likely to even reach them (MIT / InsideSales).

02

Response by time of day

We sent the test leads at different times of day. Here's when you replied.

Weekday AMSlowReplied in 9 minutes
Weekday lunchNo reply
Weekday PMNo reply
After hoursNo reply
WeekendNo reply
03

Channel scorecard

We graded 7 things. Each one counts for part of your total score.

ChannelScoreGrade
Email response
Fastest email reply: 9 minutes
Score 84 / 100
84 /100
B
Phone call-back
No one called back. Not once
Score 0 / 100
0 /100
F
Text / SMS reply
No one texted back. Not once
Score 0 / 100
0 /100
F
After-hours coverage
Your site says you answer after hours, but no one replied
Score 0 / 100
0 /100
F
Weekend coverage
Your site says you answer on weekends, but no one replied
Score 0 / 100
0 /100
F
Follow-up
Followed up 1 time, then stopped
Score 50 / 100
50 /100
D
Channels used
Replied on 1 of the 3 channels: email
Score 55 / 100
55 /100
D

How the grade works: we measure how fast this business got back to each test lead by phone call-back and text — the channels that win the deal. Your grade is the speed of the fastest response, with a bonus for following up more than once. Email is shown for reference only and does not affect the grade.

04

What these grades cost

The math uses these inputs: 50 leads a month, $500 average job, 30% close rate. Adjust below.

You're losing
$4,154/mo
that's $49,848 a year walking out the door
If you answered every lead fast
$11,654/mo
from the exact same leads you already get
Leads at night and on weekends get no answer
56% of service leads come in after hours (InsideSales). Nobody answers, so they call the next company.
$2,250/mo
Slow replies send jobs to faster competitors
Up to half of all sales go to the company that responds first (InsideSales). Reply in minutes and you win a share of these jobs back.
$504/mo
No follow-up when a lead doesn't answer the first time
A lead that misses your first reply isn't gone. A second and third touch brings many of them back, and most competitors won't bother: in HBR's study of 2,241 companies, 23% never replied to leads at all.
$1,400/mo
Adjust to your numbers
New leads / month
Average job value
Close rate

Numbers come from published lead-response research (HBR, MIT / InsideSales) and the inputs above.

05

What to fix first

These gaps cause most of the damage. Each one has a fast fix.

1
Phone call-back
Speed to lead decides who wins the job: up to half of all sales go to the company that responds first (InsideSales). Only 31% of companies ever call a new lead back (Workato), so a call-back in seconds puts you ahead of almost everyone.
CallSetter calls every lead back in seconds, so you're first every time
2
Text / SMS reply
Texts get about a 45% reply rate. Email gets about 6% (MessageIQ). Texting back fast wins.
CallSetter texts back in seconds
3
After-hours coverage
56% of service leads come in after hours (InsideSales). Reply the same night and you reach 85% of them. Wait until morning and it drops to 35%.
CallSetter answers every after-hours call in seconds

Every gap above is a lead going cold. CallSetter answers, texts, and follows up the instant a lead comes in, day or night.

See how CallSetter works